Presence is the world’s first Inspiration Display, empowering you to overcome negative thought patterns and achieve the greatness within you. Celebrated by the Today Show as one of their "Top 5 Gadgets of All Time", Presence has taken the nation by storm. It's been a thrilling three years as Chief Design Officer leading the design of everything from the product and app to the content and marketing.
Verde is a groundbreaking West Hollywood social club concept inspired by the elegance of Soho House and designed around the artful combination of cannabis and food. Imagine the most tasteful and creative interpretation of the cannabis lifestyle, designed to foster conversation and connection. Serving as Creative Director has been an incredible adventure. Dive into our case study to learn more about how they're planting seeds of change.
Kinoo is the pioneering early learning technology company founded by Jim Margraff (inventor of the LeapFrog LeapPad, how over 100 million children learned to read). Creating the world's first "Magic Wand", Kinoo is meeting the needs of modern families with a cutting-edge toy that helps toddlers learn through an immersive, kinetic-based education experience. It's been a wonderful adventure serving as Creative Director alongside leadership for the past two years.
The Spoke is a social discovery app powered by the people you trust. Imagine Yelp but with your friends and family instead of strangers. As Forbes says, “The Spoke takes the word of mouth recommendation process and digitizes it.” The mission is to connect the world through the culture you love. Serving as Chief Creative Officer over three years was an exciting ride, leading the design of everything from product and content to brand and marketing.
Our exciting feature film Huracán, a psychological thriller I had the honor to co-produce, was celebrated by the NY Times exclaiming they "couldn't stop watching". Huracán co-stars writer and director Cassius Corrigan, the explosive new filmmaking force, and Jorge "Gamebred" Masvidal, one of the top fighters in the world. At its core, Huracán is a deep dive into the complexity of mental health and the rich culture of Miami. I loved working alongside our team to launch the film and create the immersive web experience, designed and developed by yours truly.
SOLI is 2023’s coolest new summer accessory. Open a world of adventure and fun with the most lightweight and aerodynamic air canopy. Tote this adventure sanctuary anywhere in its sleek backpack and set it up in under 90 seconds with its cutting-edge pump system. I truly enjoyed serving as Creative Director, creating this brand from the ground up with their inspiring founders.
AIMS360, the fashion industry's leading technology company, creates the ERP software platform that brands, from Nike and ALO Yoga to Revolve and Timberland, use to manage and grow their business. They're building the business software to empower the next generation of fashion entrepreneurs. Serving as Creative Director, had a blast working with their senior partners to completely rebrand the thirty-five year old company, from top to bottom.
Pure Malibu captures the authentic energy and sustainable nature of California's most magical beach community to pioneer a new take on skincare. A first-of-its-kind beauty company, Pure Malibu delivers fresh, made-to-order skincare using the most powerful organic ingredients nature has to offer. Crafted just days before it arrives on your skin, you can think of it like a smoothie for your face. It's a farm-to-face revolution and Pure Malibu is leading the charge. As Head of Design, I loved designing everything from the product and packaging to brand and content.
Modern concert ticketing is broken. The Chorus app is leveraging the power of Web3 technologies to pioneer a completely new ticketing and fan experience. Launching first alongside music legends Ozuna and Lauryn Hill, Chorus is led by top music managers and technologists on a mission to revolutionize how fans and artists connect, and create a concert economy in which everyone wins. I really enjoyed working alongside the founders to lead the design of the product and brand.
Whisper, the groundbreaking $200 million anonymous social network hired us to create their nonprofit Your Voice, a digital platform and community empowering Millennials to triumph over their mental health struggles. This was a special project for me - I enjoyed serving as Creative Director, working with their leadership to capture inspiring imagery and craft a beautiful and inclusive brand and product.
Alfred is an exciting fintech startup transforming how modern lending companies manage their entire business. Streamlining everything from underwriting and loan document generation to investor distributions and earnings statements, Alfred is designed to help businesses focus on what truly matters; building relationships, closing deals faster, and growing. Working alongside their brilliant founders as Creative Director, I loved bringing a bold, sophisticated flair to the sterile financial industry.
LSX is a leading experiential marketing firm partnering with the world’s most passionate brands, from Ferrari and Bugatti to Hublot and Morgan Stanley, to bring their most magical events to life. Captained by marketing maven Letizia Silvestri, LSX's world class attention to detail delivers a bespoke experience for these precision-oriented brands. Serving as Creative Director, I loved working with Letizia to reimagine the LSX brand from the ground up to catalyze their continued success.
Arabella, the crown jewel of New York City's Harbor, is a stunning 157ft wooden schooner with a storied past traveling the world with its wealthy passengers. Today, the historical treasure is being transformed into NYC's most magical event experience where guests can enjoy the pleasure of open air sailing while dining amidst its cherished quarters. As Creative Director, I had the privilege of telling the story of this new business venture with a titillating photoshoot, beautiful website, and brand refresh.
Refeed is an exciting for-purpose app startup on a mission to eliminate food waste in the U.S. by connecting food-surplus with hungry Americans. As Head of Design, I enjoyed working with their founder to create a brand, website, and app that captures their distinct vision and communicates a message of hope and connection.
ALLDYN is a global consulting firm reinventing the broken consulting model for today’s digital age. Founded by several partners from the consulting world’s Big Four, they are an innovative and dynamic organization. As Creative Director, I had the incredible pleasure of working with their leadership to craft the global brand and website from the ground up.
Fwd.us, Mark Zuckerberg, Bill Gates and Sean Parker’s incredible nonprofit hired me to develop Welcome.us, a digital campaign that spurred support for U.S. immigration reform and helped establish June as Immigrant Heritage Month. I loved working with their leadership as well as Facebook engineers to design, develop and launch this successful campaign.
Nubocha is a delicious, vegan, keto, low-sugar and low-calorie gelato for people who care about their health, but don’t want to sacrifice sweet indulgences. Originally from Italy, this premium brand is on a mission to redefine what healthy gelato can be. I loved working as a Creative Director alongside their marketing team to design and develop their new Web Experience and E-Commerce Storefront. It's been a joy seeing them blossom and arrive in countless premium health food stores from Erewhon to Mother's Market.
Cartel is a short film and feature film concept telling the story of a Latino Millennial fighting for his family with everything on the line; a true modern gangster film. Included in Cannes Film Festival's Short Film Corner, the film received an incredible reaction. Serving as Producer and Creative Director, I enjoyed every obstacle and achievement bringing this short film to life, as well as, in crafting the brand identity, web experience, and the creative promotional materials.
Shelf was the cosmetics social network designed to elevate the social experience of beauty and create a platform for the health-conscious, fashion-forward, cosmetics-loving women. Serving as Head of Design, I had the pleasure of working with their inspiring founding team to conceptualize, design, and develop everything from the product/app and brand to the website and content.
Whisper, the groundbreaking anonymous social network based in Venice, hired us to capture the essence of their platform in their official commercial. I enjoyed working with their founders and leadership to craft a beautiful and illustrative piece of branded content that captures the authentic and powerful experience Whisper offers its users.
Steel Wool, the burgeoning record label, artist management and production company based in Brentwood hired me to elevate their brand and design, and develop their new interactive web platform. It was amazing immersing myself in the music industry and creating a web experience that tied together everything Steel Wool offers its artists, partners and clients.
Waiakea, the premium water filtered through Hawaii’s volcanic rock, is a lifestyle brand focused on elevating the ethics of the industry and creating a completely sustainable water bottle company. I had the privilege of working with their inspiring leadership to create a beautiful Media Kit showcasing their brand.
EXP Trips, inspired by wanderlust and passion, is an experiential travel company transforming student travel one uniquely crafted trip at a time. I served as Creative Director to help their founders design and develop their mobile app as well as craft their new visual brand identity with the partnership of celebrated illustrator Mark van Leeuwen.
Private Resolutions is a Miami-based Private Judging company led by Judge Alan Fine, one of Florida's most celebrated judges for the last two decades. They work with lawyers and private parties to resolve disputes in an efficient and expedient way, a welcome solution given the months, if not years, it takes for cases to be seen today. I served as Creative Director to help their team develop their brand from the ground up as well as design and develop their new web experience.
Dr. Deutsch is a revered Eastern Medicine doctor offering her community a range of services including acupuncture, cupping, and PEMF therapy. It was a honor to help her capture the essence of her passion and business and craft a brand and web experience that allowed her audience and customers to learn about her services and the power of her work. Thank you Dr. Deutsch, your perspective is so valuable to so many.
The Gelato Festival is the biggest gelato event in the world working with hundreds of chefs, partners and participants around the world to create a truly unique competition and experience. I enjoyed working with their team to help create their previous website as well as many of the media assets and content for the event.
2XD is the innovative production company behind Porsche, Mercedes-Benz, BMW and Volvo’s events around the country, from auto shows to private events. Their precision-like focus and world class execution were inspiring to work alongside of. I had a great deal of fun collaborating with their leadership as Creative Director to craft their new brand and website from the ground up.
Universe was a lifestyle brand and app focused on allowing students to explore their university and discover all of the amazing events and opportunities going on in their "universe". I had the pleasure of working with their founder to craft their brand identity and photography.
Superior Stage Crew is a leading labor staffing company within the event production world, supplying the teams that bring to life events for companies like Google, Universal, HBO, Louis Vuitton and Nike. They're one of the best in the industry and it was a pleasure working with their leadership to create their brand new web experience, showcasing their latest projects and diverse team.
Tutorall is an exciting app focused on connecting tutors with students at universities around the country. They're on a mission to deliver a more effective, specialized form of education for today’s digital age. I loved working with their founders to create a modern and visually-rich brand as well as a simple yet dynamic mobile app.