AMERICAN CREATIVE DIRECTOR
SCROLL TO EXPERIENCE
Through my studio Yves & Co., I’ve had the privilege of working with over seventy five brands across the globe to craft meaningful connections with their audience. Every day, I combine my skills in design, filmmaking, photography and writing with a deep love for psychology, research and strategy.
Through storytelling, we accomplish two powerful things: clarity in your message and a genuine sense of caring. A story has the potential to change the world. As we know, it's how history was understood in the first place.
Presence is the world’s first Inspiration Display, empowering you to overcome negative thought patterns and achieve the greatness within you. Celebrated by the Today Show as one of their "Top 5 Gadgets of All Time", Presence has taken the nation by storm. It's been a thrilling three years as Chief Design Officer leading the design of everything from the product and app to the content and marketing.
Verde is a groundbreaking West Hollywood social club concept inspired by the elegance of Soho House and designed around the artful combination of cannabis and food. Imagine the most tasteful and creative interpretation of the cannabis lifestyle, designed to foster conversation and connection. Serving as Creative Director has been an incredible adventure. Dive into the case study to learn more about how they're planting seeds of change.
Kinoo is the pioneering early learning technology company founded by Jim Margraff (inventor of the LeapFrog LeapPad, how over 100 million children learned to read). Creating the world's first "Magic Wand", Kinoo is meeting the needs of modern families with a cutting-edge toy that helps toddlers learn through an immersive, kinetic-based education experience. It's been a wonderful adventure serving as Creative Director alongside leadership for the past two years.
The Spoke is a social discovery app powered by the people you trust. Imagine Yelp but with your friends and family instead of strangers. As Forbes says, “The Spoke takes the word of mouth recommendation process and digitizes it.” The mission is to connect the world through the culture you love. Serving as Chief Creative Officer over three years was an exciting ride, leading the design of everything from product and content to brand and marketing.
Our exciting feature film Huracán, a psychological thriller I had the honor to co-produce, was celebrated by the NY Times exclaiming they "couldn't stop watching". At its core, Huracán is a deep dive into the complexity of mental health and the rich culture of Miami. I loved working alongside our team to launch the film and create the immersive web experience, designed and developed by yours truly.
SOLI is 2023’s coolest new summer accessory. Open a world of adventure and fun with the most lightweight and aerodynamic air canopy. Tote this adventure sanctuary anywhere in its sleek backpack and set it up in under 90 seconds with its cutting-edge pump system. I truly enjoyed serving as Creative Director, creating this brand from the ground up with their inspiring founders.
AIMS360, the fashion industry's leading technology company, creates the ERP software platform that brands, from Nike and ALO Yoga to Revolve and Timberland, use to manage and grow their business. They're building the business software to empower the next generation of fashion entrepreneurs. Serving as Creative Director, had a blast working with their senior partners to completely rebrand the thirty-five year old company, from top to bottom.
Pure Malibu captures the authentic energy and sustainable nature of California's most magical beach community to pioneer a new take on skincare. A first-of-its-kind beauty company, Pure Malibu delivers fresh, made-to-order skincare using the most powerful organic ingredients nature has to offer. Crafted just days before it arrives on your skin, you can think of it like a smoothie for your face. It's a farm-to-face revolution and Pure Malibu is leading the charge. As Head of Design, I loved designing everything from the product and packaging to brand and content.
Modern concert ticketing is broken. The Chorus app is leveraging the power of Web3 technologies to pioneer a completely new ticketing and fan experience. Launching first alongside music legends Ozuna and Lauryn Hill, Chorus is led by top music managers and technologists on a mission to revolutionize how fans and artists connect, and create a concert economy in which everyone wins. I really enjoyed working alongside the founders to lead the design of the product and brand.
Whisper, the groundbreaking $200 million anonymous social network hired us to create their nonprofit Your Voice, a digital platform and community empowering Millennials to triumph over their mental health struggles. This was a special project for me - I enjoyed serving as Creative Director, working with their leadership to capture inspiring imagery and craft a beautiful and inclusive brand and product.
Alfred is an exciting fintech startup transforming how modern lending companies manage their entire business. Streamlining everything from underwriting and loan document generation to investor distributions and earnings statements, Alfred is designed to help businesses focus on what truly matters; building relationships, closing deals faster, and growing. Working alongside their brilliant founders as Creative Director, I loved bringing a bold, sophisticated flair to the sterile financial industry.
LSX is a leading experiential marketing firm partnering with the world’s most passionate brands, from Ferrari and Bugatti to Hublot and Morgan Stanley, to bring their most magical events to life. Captained by marketing maven Letizia Silvestri, LSX's world class attention to detail delivers a bespoke experience for these precision-oriented brands. Serving as Creative Director, I loved working with Letizia to reimagine the LSX brand from the ground up to catalyze their continued success.
Arabella, the crown jewel of New York City's Harbor, is a stunning 157ft wooden schooner with a storied past traveling the world with its wealthy passengers. Today, the historical treasure is being transformed into NYC's most magical event experience where guests can enjoy the pleasure of open air sailing while dining amidst its cherished quarters. As Creative Director, I had the privilege of telling the story of this new business venture with a titillating photoshoot, beautiful website, and brand refresh.
Refeed is an exciting for-purpose app startup on a mission to eliminate food waste in the U.S. by connecting food-surplus with hungry Americans. As Head of Design, I enjoyed working with their founder to create a brand, website, and app that captures their distinct vision and communicates a message of hope and connection.
ALLDYN is a global consulting firm reinventing the broken consulting model for today’s digital age. Founded by several partners from the consulting world’s Big Four, they are an innovative and dynamic organization. As Creative Director, I had the incredible pleasure of working with their leadership to craft the global brand and website from the ground up.
